Originally published on The Makery

By Samantha Reichstein

It’s no secret Chameleon Cold-Brew provides energy and flavor within every sip, but some cold-brew drinkers may be unaware of just how much a cup of caffeine helps the mind and body while working out. Whether your day consists of an early-morning run or an afternoon session at the gym, a serving of Chameleon Cold-Brew at least 30 minutes before a workout can kick-start your energy and help you complete those final reps with ease. Still unsure if your pre-work regiment should include some caffeine? Read our six reasons below and let Chameleon make working out an easier & enjoyable past time!

 1) Enjoy Your Energy

While caffeine is a natural stimulant, it also reaps powerful nootropic effects. Essentially, drinking caffeine before working out helps prevent or block feelings of sedation or relaxation that may arise later. This provides a mental edge—as well as persistence—to finish strong. Since Chameleon contains more than double the amount of caffeine than a regular brew, an on-the-go bottle or quick mix of concentrate is key to enjoying newfound energy mid-sweat!

2) Burn. Baby Burn (Those Calories!)

High amounts of caffeine, easily found in Chameleon Cold-Brew, help the body burn calories by breaking down fat cells more easily. Many studies prove that drinking coffee before working out not only allows your body to exercise longer, but also makes it easier to keep cravings in check! Researchers found that when people drank caffeine before working out, they ate 72 fewer calories post-exercise. Start your workout off with a serving of Chameleon Cold-Brew and maintain a healthy, balanced diet all-day long.

3) The Dehydration Myth is JUST A MYTH!

The fear of passing out mid-workout due to caffeine dehydration is one that can vanish your mind forever. A recent study proved that drinking an average amount of coffee produces similar hydrating results as drinking an average amount of water. While water and coffee are not necessarily synonymous, the best way to combine caffeine into a pre-workout regimen would be to mix the two together. Sound familiar? We thought so! A cup of Chameleon Cold-Brew Concentrate—blendingequal parts of coffee and water—makes for the perfect drink before working out.

4) Beauty is Pain? Not with Caffeine!

Consuming two to three cups of coffee before a high-intensity workout minimizes muscle pain that can occur throughout the body. Caffeine even shows up as a main ingredient in many over-the-counter pain relievers! Drinking Chameleon before working out increases the ability to push your body harder without the soreness or painful side effects later that week.

5) Don’t Decaf… Your Blood Doesn’t Like it!

Japanese research recently studied the effects of caffeinated coffee on circulation compared to decaffeinated coffee. The results? Those who drank caffeinated coffee gained a 30% increase in blood flow compared to decaf drinkers. Caffeine helps the heart with blood circulation, decreasing cardiovascular problems and increasing healthier workouts. Digesting Chameleon Cold-Brew’s caffeine before working out gives your muscles the oxygen they need to survive and thrive!

6) Boost your Mind, NOT Your Data

The situation seems all too familiar: you fall in love with a new workout video only to find yourself forgetting the techniques just a few days later at the gym. An easy solution? Caffeine. Drinking coffee can help enhance one’s memory up to 24 hours after consumption. Choosing Chameleon Cold-Brew before working out can do wonders when needing to recall specific workouts, stretches or routines!

Whether you’re a regular in the front row of spin class or a beginner looking to get fit, Chameleon Cold-Brew is the key to a successful workout. With its smooth taste, low-acidity levels and caffeine kick, drinking a serving before working out will increase your strength and endurance while helping boost a positive mindset. Straight up, blended or mixed in to a delicious recipe, Chameleon Cold-Brew becomes a delicious sidekick to keep you active, energized and motivated for any workout!