By Samantha Reichstein
Originally published on The Makery
Holidays come and go, but one in particular gets our tastebuds tingling and caffeine craze jumping for joy. Ah yes, September 29 – also known as National Coffee Day. In honor of this sacred celebration, we raise our cold brew glasses in unison and look back on how Austin’s Original came to be a buzzing brew enjoyed across the country. So drink up, Makers, and join in all of the coffee-filled fun.
Our Story
The idea for Chameleon Cold-Brew occurred seven years ago, when our co-founders Chris Campbell and Steve Williams decided to venture into the cold brew phenomena. It wasn’t pure magic at first, however we like to think the two perfected the science at just the right time to get our taste out in the world. Combining bold taste, Arabica beans and an organic composition proved to be the formula that did the trick, allowing Chameleon to grow into the bad a** cold brew company we are today.
Our Products
Whether you drink our coffee straight, blended, or with a bit of booze, our array of coffee offerings are bound to excite at least one of your tastebuds.
If you’re all about the caffeine, celebrate today with your favorite flavored cold brew coffee concentrate. Not sure exactly how much to pour in? No worries, we’ve got you covered.
More of a guzzle your cold brew before running out the door kind of person? We’ve got a bottle for THAT as well. Grab one of our ready-to-drink cold brew coffee and celebrate with a fuel-filled adventure.
Feel like sharing our buzz with our crew? Get a hold of our Bag-In-Box, aka 64 ounces of cold brew concentrate ready for enjoyment.
Maybe you want more of a DIY experience? No problem! Order some of our newer products: Whole Bean and Cold Brew Kit. Craft your cup exactly to how you want it to taste, with some help of our Chameleon team, of course!
Our Versatility
Coffee runs through our veins – literally. While we love to enjoy a glass of our flavorful cold brew, we take pride in using our product in any way possible, including mouth-watering recipes and out-of-the-box ideas. We’ve selected a few of our favorites so that you can enjoy Chameleon Cold-Brew all-day long. Choose your favorites, whip them up, and dig in to celebrate!

When you need to wake up with energy:
Craving caffeine around noon? No problem.
When that #AfternoonSlump kicks in…
Acai Berry Swirl Smoothie Bowl
A dash of caffeine in your evening meal:
Conquer that sweet tooth!
Triple Chocolate Glazed Donuts
When it comes to National Coffee Day, the celebration opportunities are endless. Here’s to a caffeine-filled day full of good vibes and a #MakerMentality.